What are Marketing Consultants?
Marketing consultants are established marketers that understand the principles that underpin marketing approaches and use these to help a company release its business potential. Marketing consultants will help with market research, customer research, promotion, packaging, sales and distribution. What Marketing Consultants Do… Marketing consultants will give a business an independent review of a current marketing strategy and will not be ‘blinkered’ by the day-to-day internal politics and operations. Marketing consultants work in varying marketing and depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Most marketing consultants today, try to mostly try to introduce a customer focus within an organisation. This implies that the company focuses its activities and products on customer needs. In this ‘consumer driven’ approach, marketing consultants use the consumer wants and needs as the drivers of all strategic ma
CENTRES OF BUSINESS STOCKPORT BUSINESS WEB SITE: http://www.stockport.co.uk PRESTWICH BUSINESS FORUM WEB SITE: http://www.prestwich.org.uk OTHER CONSULTANCY GROUPINGS GSI CONSULTING LIMITED based in the South, a group of Certified Management Consultants WEB SITE: http://www.gsi-consult.co. http://www.namc.co.uk/INFO7.
Marketing consultants create and implement plans and strategies for their clients to help sell particular products or services. An advertising executive is not the same as a marketing consultant since advertising is only one part of the marketing mix. The term marketing mix refers to how a certain product or service is priced, packaged, distributed, promoted and sold. The marketing mix varies depending on the industry, client and individual products and services. The main job of marketing consultants is to advise clients on the best strategies for selling their products or services. Understanding consumer behavior and what motivates consumers to take the desired action such as purchasing a certain product is an essential skill for a marketing consultant. Marketing professionals must be able to identify appropriate target audiences for each product or service and then reach each audience with convincing communications. People skills and the capacity to come up with new ways of positioni
