What are Long-Run Publications?
Long-run publications might bring to mind a newspaper, magazine, or other periodical publication that has been in print for a long time. While this may be a good assumption about what long-run publications are, long-run is actually a business economics term that can apply to any industry, not just printing. Long-run publications differ from short-run publications not just in the specific time period they have been in print and circulation, but rather in the conditions under which they publisher operates the publication. There are many stages of publishing, from design conception to printing and all the content and art work in between. Advertising is also a factor in most short-run and long-run publications, be they daily, weekly, monthly, or quarterly. When applying the principals of business to a publication, long-run publications are those with no fixed variables. In other words, the pains of start-up cost, staffing, and so forth have subsided enough that the publisher has the flexib
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