What Are Local Ski Slopes Doing To Boost Attendance During the Economic Downturn?
Published November 27, 2008 In the sixth article in the series, principals at the four area winter snowsport giants—Appalachian Ski Mountain, Hawksnest Resort, Ski Beech and Sugar Mountain Resort—discussed what they are doing differently in 2008 to boost or maintain sales in light of the economic downturn. All four resorts benefited heavily from the healthy dose of natural snow and cold temperatures at the beginning of winter, but each introduced new incentives to bring even more tourists to the resorts this season. Appalachian Ski Mountain General Manager Brad Moretz created multiple partnerships in 2008 to boost his customer base. For instance, Appalachian season pass holders receive a 50 percent discount on lift tickets at Snowshoe Resort in West Virginia by showing their pass at the Snowshoe ticket booth. Appalachian also partnered with Hawksnest Resort for discounted tubing sessions, as well as partnered with Appalachian Evergreens Choose & Cut Farm to offer customers a Ski and Tr
