What are likely response rates and how is the response rate calculated?
Our participation rates are high in comparison to industry standards and our drop-out rates are very low in the industry. The key to our success is a direct relationship with each and every member. We follow a phone-based recruitment policy and hence we have direct interaction with all of the members. As we also conduct phone follow-ups, our drop-outs are minimal. We also have a high conversion rate since we resort to phone-based pre-screening before sending the email invitation, and therefore each respondent knows and anticipates that a survey is required to be filled.
