What are LDS Consumers Doing (or Wearing)?
When it comes to A&F, some pro-family and religious groups have been pro-active. Citizens for Community Values published the Wall Street Journal advertisement that put at least a temporary end to the A&F catalog. The National Coalition for the Protection of Children and Families, the American Decency Association and Focus on the Family all have been vocal critics. Bob Jones University and other religious schools have forbidden A&F apparel on their campuses or have boycotted A&F. What about the LDS community? For years LDS consumers have complained that it was difficult to find modest apparel. Low-rise pants, short-shorts and immodest tops made shopping difficult even for young girls. The bare-midriff problem was so pervasive that a friend once told me that he was tired of having to avert his eyes when he walked down the hall in church. However, apparel companies make a lot of money when styles change every year. For the past two years, industry-wide fashions have been their most modest
