What Are Landing Pages, And How Are They Created?
You may have seen the term “landing pages” come up a lot in marketing articles, but what are they? Basically, they specialized pages that visitors are directed to after they have clicked on a link from an outside source. These pages are focused on the product or service being promoted, with the intention of getting the reader to either make a purchase or at least do something to get them closer to a sale. Now, some marketing experts will tell you that a landing page should only have one offer on it and nothing else. You will find others who think it is good to provide easy access to other areas on your site, even mentioning other offers in case the visitor doesn’t really want the main offer. The only way to tell what works the best is by trying both ways. However, if you want to drive people to a certain offer, it is best to stick with only that offer on the landing page. Since PPC ads are usually very targeted, traffic will be quite focused anyway. So how do you create a landing page?
