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What are landing pads?

April 26, 2017landing pads

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What are landing pads?

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Generally speaking, a landing pad is a target ad web site, which is the web site that opens after clicking a particular ad of a relevant campaign. This term is frequently employed with reference to gemiusTraffic research scripts placed on target web sites. A gemiusTraffic script may be added to AdOcean in such a way that it will calculate statistics showing the so-called “successful clicks”, ie. the number of target web site Page Views after clicking the relevant ad.