What are Key Metrics?
Key metrics, when referring to Internet marketing, are measurable data points that can be effectively tracked using web site statistical programs. These key metrics are used to evaluate whether a web site is performing well and meeting business objectives. Examples of possible key metrics are # of visitors, return visits, % of new visitors, time on site, bounce rate, conversion rate, PPC click through rate, PPC ROI, etc. There are numerous key metrics that can be used to measure a web site’s performance; the important thing is to match key metrics to the overall business objectives. What is SEO? SEO stands for Search Engine Optimization. This is the practice of adjusting website content and website architecture to be more search-engine-friendly. SEO allows search engines to effectively navigate through a website and rank its relevancy for the topics presented on the site. Websites that do not implement Search engine optimization practices often have content not visible to a search engi
