What are key characteristics of a good banking agent?
Since the banking agent will often be the only connection between the financial institution and its customers, the selection of the banking agent is extremely important to minimize fraud, guarantee customer service quality, achieve good transaction performance, and effectively cross-sell financial services to existing clients. Features of the community in which an agent is located will also impact an outlet’s success. Financial institutions should apply specific criteria to identify their banking agent including a security check (including credit history, criminal record, etc.), the store’s reputation within the community, its experience with POS devices, for example.
