What are JPEGs, GIFs and EPS files?
A .JPEG or .JPG format supports 24 bits of color information, and is most commonly used for photographs and similar continuous-tone bitmap images. Images are compressed to maintain relatively small file size. This format allows you to control the amount of compression used. A GIF (Graphics Interchange Format) is most commonly used for bitmap images composed of line drawings or blocks of a few distinct colors, such as illustrations, cartoons, icons, buttons and text. It uses 256 colors or less. Use the 216-color Web Palette, also known as Browser Safe Palette when creating images for the Web. GIF 89a format supports transparency. An EPS (Encapsulated PostScript) file is a combination of images, graphics and text laid out for standardized printing format. The EPS file format can be used on a variety of platforms, including Macintosh and Windows. It is the preferable format for any logo work a client intends to supply.