What are “ISCI codes” and how do I get one for my next TV PSA release?
When submitting TV PSAs to the “big four” broadcast networks in New York, they may require that you add an ISCI Code to your PSA which stands for “International Standard Commercial Identification,” a code assigned to each commercial (and some PSAs) for identification purposes. ISCI’s 4.4-billion codes are issued by the American Association of Advertising Agencies. To get an ISCI code assigned to your next project, contact: Louise O’Gara, Manager, ISCI Phone: 212-682-2500 or email: louise@aaaa.org. Q: Where does my organization get help … how can we get started in developing a campaign? A: See the list of organizations that can possibly help you by clicking on Getting Help. Many local – and in some cases – national, highly respected advertising agencies will produce your PSAs pro-bono, although you will still most likely have to defray production costs and direct expenses. Another technique is to contact a good broadcast or print journalism school and involve them in your effort. Some
