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What are invalid clicks and how does Google distinguish them?

April 26, 2017clicks distinguish google invalid

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What are invalid clicks and how does Google distinguish them?

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Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google’s proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser’s clicks or a publisher’s earnings.