What are international strategy options?
· Export-based strategy with decentralized marketing. Domestic firms can sell their products in foreign countries by contracting with either a domestic exporter or a foreign importer when the potential for high return on sales is apparent, or at least expected. Typically, little product modification is required and both exporters and importers can be found who will either take title to the products (buy them for resale) or broker them (sell them on consignment). · Country centered strategies for subsidiaries. A production operation represents a major capital investment. Six arrangements can be used for establishing a foreign production facility. They are minority joint venture, co-owned joint venture, majority joint venture, wholly owned subsidiary, licensing agreements, and agent contracts. · GLOBAL STRATEGY — Centralized structure, global sourcing and a shared global strategy · MULTIDOMESTIC STRATEGY — Decentralized production/distribution structure and multiple, coordinated strate
