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What are Incremental, Subsidized, and Share Sustenance Volume?

incremental share Subsidized sustenance volume
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What are Incremental, Subsidized, and Share Sustenance Volume?

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Incremental volume is the new volume generated by a promotion. Subsidized volume is the volume generated through subsidies provided by a promotion. Share Sustenance volume is the volume that the promotion helped sustain during the promotion period.

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