What are in concrete terms the projects of the agency regarding international development?
Thibault Ponroy – Last April Centdegrs opened an office in Casablanca and in May an office in Shanghai. The story with China did not start yesterday. David and Elie actually created their first structure in Hong Kong in 87. For years now the agency has been working for major actors of the cosmetics industry in Asia. The establishment of an office in Shanghai, managed by Cecile Devillers, will strengthen our presence with these clients. We will be able to better assist them in the development of premium brands for the Asian and international markets. In addition, Morocco is a country with a high development potential. Politically stable, not really affected by the crisis in the North African countries, the middle class is organizing itself and can prevail upon interesting intellectual elite who will build the country’s economy for tomorrow. Premium Beauty News – What are the next steps? Thibault Ponroy – Our development focuses essentially on emerging countries. It is our ability to bui
