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What are Impressions, Click, Leads and Sales?

April 26, 2017Click impressions leads sales

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What are Impressions, Click, Leads and Sales?

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Posted

Impressions are unique views of an ad, commission is based on 1000 impressions. A Click occurs whenever a visitor clicks or otherwise activates an ad. A Lead can be when a visitor registers on the merchants website or similar actions. A Sale takes place when the visitor buys something from the merchants website or webshop. At least one of those events accounts for a commission towards the affiliate.