What are Hotel Classifications all about?
Hotels may be classified in many different ways for different purposes in different countries. The reasons for classifying hotels are: 1. To analyse the market sector and so aid: • Comparisons. • Analyses of performance. • Identifying market gaps. • Marketing strategies. • Customer requirements. 2. To describe the type of hotel for advertising and promotional purposes: • Location – Urban, Suburban, Airport, Resort • Form of ownership – Independently owned, Hotel chain, Franchise, Syndicate owned • Facilities – Boating, Golf, Conventions, Condominiums • Type of client – Business person, Local community, Tourist, Traveller, Holiday maker, Family • Standard – First class luxury, Good, Medium, Small (less than 50 beds) • Star rating – 1, 2, 3, 4, 5 stars • Size – Number of beds or bedrooms. A hotel may fit into more than one category. This may be a deliberate policy in order to appeal to a wider market, to encourage greater occupancy or a more even pattern of occupancy. The diversity and c
