What are hits, and how does that differ from visits?
Hits represent the total number of requests made to the server during the given time period (month, day, hour etc..). A request to the server could be for any file associated with your site, such as an HTML file, image file, or JavaScript file. One web page can be made up of many such files, so one hit usually does not equal one web page view on your site. Also, not all hits will send data, such as 404-Not Found requests and requests for pages that are already in the browsers cache. A visit, by contrast, occurs when some remote site (a visitor) makes a request for a page on your server for the first time. As long as the same site keeps making requests within a given timeout period, they will all be considered part of the same Visit. If the site makes a request to your server, and the length of time since the last request is greater than the specified timeout period (default is 30 minutes), a new Visit is started and counted, and the sequence repeats. Since only pages will trigger a vis