What are Google AdWords or Yahoo Search Marketing campaigns?
These are alternative or supplemental online advertising programs. To summarize, they allow the website owner to pay for ad click-throughs or have so many ad impressions on a Google or Yahoo search results page based upon customer selected search words or phrases. The website owner has control over a daily budget and how much they would pay for a phrase or word when their ad is clicked by the search page visitor. The campaigns can even be “paused”, as required. These programs should be managed to verify expenses, reducing false click-throughs, “tweaking” your ad for increased activity and placement and expanding search phrases, as needed. If a business website owner wishes to promote their website online, these are options to consider. Your advertising budget will determine your venues.
