What Are Functions Of Advertising Agencies?
The main functions of advertising agency is to develop advertisement strategies and implement marketing plans for the firms to target their customers effectively. Many of the organizations outsource the services from advertising agencies who take on full responsibility to implement the advertisement campaign. Advertising agencies have several marketing professionals who have complete grasp of the customer responses to the certain advertisement themes, jingles, scenerios, taglines etc. They carry out all the functions such as video & audio shoot, concept development, location etc and incur all the costs by themselves. Later on they take lum sum amount from the organization covering all the costs and their commission income. THence, they are fully involved in the preparation of advertisements.
