What are functional beverages and why do we need them?
Functional beverages are products fortified with minerals, vitamins or herbs that allow consumers to bolster their diets with the nutritional elements they need, in a healthy and convenient way. Consumers around the world have indicated that they have busy lives, but they want to manage their health in a proactive and effective way. The beverage industry has responded by bringing them products that are healthful, convenient and contain many of the nutrients that they need to keep healthy.
