What are FMCG?
http://www.haygroup.com/ww/industry/index.aspx?ID=75
HayGroup provides a pretty in detail description of what FMCG (Fast Moving Consumer Goods) actually is. The link provided goes straight to their index where it not only defines what FMCG is, but it also provides "to do’s" and how it can be made effective.
Fast Moving Consumer Goods (FMCG) are the products which are used or sold quickly. They include products such as soaps, toothpastes, cold drinks, batteries, paper products etc. FMCG don’t give the manufactures a big profit per unit of the product, but because the quantities in which they are sold and bought are large, the combined profit turns out to be significant. Moreover, the fact that FMCG products are exhausted quickly makes the business more attractive. The FMCG have been around for a long time but the term that was coined by some marketing gurus later caught on. The boundary that defines FMCG products isn’t really sharp. For example, some people consider cigarettes to be a FMCG product while others don’t have the same opinion. Similarly, in the United Kingdom even a refrigerator is considered an FMCG product. One can simply think of FMCG as associated with non-durable goods and in a way, medicines also fall in this category. There are also products which, to our surprise, are F
