What are examples of PREPs?
Some PREPs look similar to traditional tobacco products. Others look or behave differently. PREPs are generally classified as combustible (smoked) and smokeless. Smokeless tobacco products include those that are cured so that they have lower contents of one type of carcinogen called tobacco-specific nitrosamines. In Sweden, these snuff products are called “snus”. Snus is packaged in miniature pouches like a tiny tea bag, and placed between the lip and gum. Snus products are now being test marketed in the U.S. (e.g., Camel Snus, Taboka and Marlboro Snus). Another type of smokeless PREP is a nicotine mint that also contains tobacco, called a cigalett or Ariva. Combustible or cigarette-like PREPs use different types of filters that reduce some types of tobacco toxins. Some of these, such as Omni, are no longer on the market. Marlboro UltraSmooth is currently being test marketed. Another type of cigarette-like PREP is advertised to “heat” rather than “burn” the tobacco. This claim may or m
