What are examples of disputes that arose after an image is legally licensed?
Even if you legally license an image from a reputable supplier you can still run into disputes. An example of one potential source for dispute is from a model depicted in an image you license. Every model has the rights of privacy and publicity. The right of privacy protects the model against the disclosure of private facts and false portrayal of them in an offensive manner. The Right of Publicity can be defined simply as the right of an individual to control the commercial use of his or her name, image, likeness or other unequivocal aspects of one’s identity i.e. they needed to sign a model release supplied by the person who took the image. For commercial usage, the model always needs to sign a model release. If your agency or supplier has this on hand, the releases protect both the image supplier and its’ customers against claims of invasion of privacy or publicity.
