What are Etisalats strength points that the company counts on in competition with the other operators?
Etisalat has a lot of strength points that it depends on, among them is that it is the only network that was constructed from the beginning with 3G technology integration, and it also is the only provider that owns an international gateway for communications, as well as both mobile and land line internet. All of this enabled Etisalat to take the initiative of providing unprecedented services like 3G technology in mobiles, high-speed internet, video calls, mobile TV, and other services that Etisalat introduced. Those services also enabled Etisalat to provide some services for the first time in Egypt, like roya which the company introduced to serve an important segment of subscribers that were never addressed before (the hearing impaired and those with the inability to speak), in addition to the collect call which introduced the option for the receiver to pay the local call upon their consent.
