What are entrepreneurial opportunities related to an aging population?
One developing area, Retirement Coaching, evolved from Executive Coaching. Retirement Coaching helps retiring executives to find a meaningful path to their later years. Employee Assistance Programs are including Eldercare Information along with childcare. The fastest growing segment of the aging population—age 85 and over—requires helpful services. For example, to create an ideal home-based retirement life, service providers may be needed to help manage daily finances, to upgrade existing home fixtures, lighting, and handles to universal home design, and to provide assistance in purchasing new homes that meet clients’ downsized needs. Most important, marketing to the “Silver Market” has ballooned during the past decade, with products and services that recognize the increase in health and longevity of older adults.
