What Are Entrepreneurial Ideas?
The generation of entrepreneurial ideas requires more than performing mere research or being creative – this task combines sourcing and processing your innovative systems for new opportunities along with executing a series of strategic “coup de grace”. Traditional executive leadership development programs simply fail to prepare managers for meeting those daunting challenges. As Peter Drucker defined it: entrepreneurship is “both drastically (upgrading) the yield from resources, and (creating) a new market and a new customer. Entrepreneurship, then, is behavior rather than personality trait. And its foundation lies in (the rigorous applications of its) concept and (in the uncompromising practice of its) theory rather than in (a feeling, a tendency to take risks, a ‘kiss-from-the-muse’ or a single bright idea or in your) intuition.” (all words in parenthesis are this Author’s) Therefore, entrepreneurial ideas are those patterns of thought, conceptuality and envisioning which give managem