What are DRI’s Key Performance Indicators?
We take into consideration a variety of key performance indicators, such as the number of new members enrolled as well as the number of existing members who buy more points, which is always a good indicator of the satisfaction of our current membership. Other examples are the number of additional member benefits added, as well as the usage of these by members, the growth of our affiliate resorts, which also demonstrates that external businesses are keen to work and be associated with DRI. These are in addition to a variety of customer service measurements, such as call centre response times.
