What are doorway pages?
A doorway page is a Web page that has been optimized to rank well in the search engines for a specific keyword, and often for a specific engine. Many search engines, especially AltaVista, oppose doorway pages because of abuse in the past. There was a time where people trying to beat the system would make duplicates of pages and switch out keywords on the pages and then submit them to the search engines. This worked for awhile, but now most search engines look for nearly-duplicate pages and will consider them spam. The new way of thinking about doorway pages is to consider every content rich page on your site a doorway page. Optimize those pages for relevant keywords using Page Primer and submit them to the search engines. This is perfectly legitimate and encouraged. By optimizing your pages for relevant keywords you are helping the search engines provide relevant results to their customers.
Doorway pages are a type of web page created exclusively to gain popularity with a specific search engine. They are also referred to as bridges, gateways, and entry pages. They are a matter of contention within the search-engine optimization world, with some holding that their use is both immoral and ultimately counter-productive, and others believing they are a sure-fire way to achieve consistently high rankings. The underlying concept of doorway pages is simple: a webmaster targets specific keywords to be associated with their site, then builds a number of pages actively targeting those keywords. These doorway pages are not meant for human surfers, but rather for the spiders or robots search engines use to index websites. Many doorway pages make use of a meta tag, refresh, to ensure that human visitors to the doorway pages never even see them. In the past few years, however, many search engines have begun penalizing pages for using the refresh tag, and webmasters have consequently tu
