What are Distributors?
Distributors take your book and get it into wholesalers and bookstores. They generally have catalogs and some sales force to let the world know that your book exists. They almost always demand an exclusive contractmeaning you cant sign up with other distributors or wholesalers. They usually take 60-68% of retail price (this includes wholesaler fees (see explanation)), depending on the deal you work out with them. All can and will return unsold books (See the discussion). Note: they do not market (see explanation) your book. Marketing is your business. If you don’t tell the world about your book, all the distributors in the world stocking your book won’t matteryou’ll get them all back. It’s up to you to let your distributor know when you have a promotion. Discover the name, phone number (and e-mail) of your buyer in the company. Alert them when you are doing a signing, events, or know about a high visibility piece of publicity coming out. Then they can order more books so they are avail
