What are CUSO success indicators?
Credit unions considering CUSOs often ask what are the success indicators for CUSOs. Most of these success indicators can also apply to credit unions offering non-traditional services through Incidental Powers. The following are some that we have observed: 1. Full support of credit union board and staff. CUSOs need to have the full support for their products and services from the credit union. This support must be from the board of directors to the member service representatives. The credit union must see the CUSO products as core products that are of equal importance as any loan, certificate of deposit or other traditional credit union product. Successful CUSOs and their credit union owners have a “we” mentality and not an “us” and “them” mentality. There is a shared vision for the credit union and CUSO that is communicated at all levels of the organizations. There is also a shared definition of success. The credit union board and the CUSO board understand what a CUSO has to do to be
