What are CRM & SFA?
Businesses spend a lot of time and money collecting contact information, and then all too often, do not have the process, insight or means to use it efficiently and effectively. Customer Relationship Management (CRM) is the term used to describe the process of organized and effective use of this information as a basis for launching marketing campaigns, sales development, and other forms of activities. In other words, turning contacts into customer relationships. The same is true for channeling leads to a sales force through Sales Force Automation (SFA) systems. The common challenge here is effectively transferring a large collection of business cards gathered at trade shows, conferences and other networking events, into a manageable and usable database. The information can then be cross sorted and organized by a variety of characteristics (geography, type of business, level of interest, etc.), that allow the sales team to turn contacts into customer relationships.
