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What are CPC ads versus CPM ads?

April 26, 2017Ads CPC CPM versus

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What are CPC ads versus CPM ads?

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Cost-per-click (CPC) and cost-per-thousand-impression (CPM). When AdWords advertisers bid on a CPM basis, their ads will compete against CPC ads to display on your pages. Our technology automatically displays whichever ad will generate the maximum revenue for that page, so these ads should only improve your site’s revenue potential. if a CPM ad appears on your site, you will be paid each time it appears on your page, not every 1000 times. The term ‘cost-per-thousand-impressions’ refers to they way AdWords advertisers bid on these ads. For example, an AdWords advertiser might bid $X for 1000 ad impressions. If this ad appears on your site through the AdSense program, you will receive 1/1000 of $X each time the ad appears. This type of ad will only show on your site if it represents more revenue potential than a CPC ad. Can we view CPM ads on our own site? You are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions. Will AdSense effect my