What are “contextual ads?
Google and Yahoo! can syndicate your pay per click to ads appear on multiple web properties if those web properties contain keywords relating to your ad. This is called “contextual distribution.” Contextual distribution can be a lucrative venture for website owners as they receive a commission on every click-through that comes from their sites. Google calls their program AdSense and Yahoo! calls theirs Content Match.
Contextual Ads are highly visible text-based ads (like Google Adwords) displayed on search results of the Web’s leading search sites. Contextual Ads are shown when specific keywords of your choosing are searched on. The ads are positioned with high priority over regular search results while maintaining relevance to the consumer’s search. This yields maximum exposure of your ads above your competitors. To see Contextual Ads in action, visit Google, MSN, Yahoo, or other major search engines and perform a search for a popular product. In the search results you will notice search listings or text-based ads which are highlighted and placed before the regular search engine listings. These are Contextual Ads.
