What are compiled business lists good for?
Compiled business lists can be useful for many marketers because they target specific industries, professions or business interests and often contain a large array of selectable segments. These features enable the marketer to blanket an entire market (e.g. all commercial banks in the USA) or tightly target some specific portion of it (e.g. USA commercial banks with $100 million in assets). Compiled lists are useful when: There are no good response-generated lists reaching your target audience, or you’ve exhausted their supply. Your mailing objective is brand awareness, publicity or general information, but not immediate response. Your target audience or market is geographically limited – a city, county or region of the country — and response-generated lists don’t offer sufficient coverage to be economically viable.
