What are Comparison Shopping Sites?
These websites bring together price comparison data into one place. The aim here is to help a consumer find a product or service and to see how much it will cost them. Ideally, the site will give them a range of prices from different retailers and suppliers (both online and offline) so that they can compare costs as fully as possible. Some shopping comparison sites work on a general basis and can cover items as diverse as grocery shopping, entertainment, toys, electrical goods, insurance and financial products such as credit cards and mortgages. Others may have a particular area of specialisation. So, for example, a site may only compare prices within the insurance sector. document.getElementById(‘adsense_placeholder_2’).innerHTML = document.getElementById(‘adsense_ad_2_hidden’).innerHTML; How do Online Price Comparison Sites Work? Sometimes a consumer will be taken to the site when they search for a particular product or service. Other times, they may go there direct to find a price c
