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What are comparison search engines and why are they important?

April 26, 2017comparison search engines

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What are comparison search engines and why are they important?

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A Comparison Search Engine (CSE) is a specialized site where consumers can go to shop online for products. Merchants add their products and when a user searches for them, those products are displayed along with competitor’s products that are similar or relevant to the visitor’s search parameters. Consumers benefit in using comparison search engines by researching products, locating stores, reading user reviews and ratings and finding the best price.