What are client or member satisfaction surveys?
It’s not easy to acquire and retain customers and members. Astute marketers realize that meeting (or exceeding) their customers’ expectations and improving the customers’ experience should ultimately lead to retention. Enhancing customer satisfaction focuses on improving operational processes and functions such as sales, customer service, and billing. This involves understanding the behaviors of your customers and prospects, including uncovering their hot buttons and motivators. Satisfaction surveys can be conducted either via telephone interviews or online. Depending on your particular organization, as well as how often your customers or members buy products or services or are expected to renew their membership we can perform these studies on an ongoing, monthly, quarterly, or annual basis. And, they can be conducted either over your entire target audience or just specific segments that deserve special attention such as your high-volume clients. The results of these studies will enabl
