What are C4 Premiums or Premiums as referred to in an artist recording contract?
“Send in a Wheaties box top and get the latest Eminem single. Records sold this way are premiums, which mean they’re sold in conjunction with a product or service, typically at a very low price. The royalty is correspondingly low – usually at half rate – and is based on the price at which the record company sells the record to the advertiser (also very low.) (There may in fact be no other price, because the records are often given away or sold at less than cost to the public.
