What are business executives saying about casual dress codes?
Dress code policies have been changing for the last decade, but 90% of companies have some type of business casual standard. Whether it be casual just on Friday or an entire line of clothing adorned with the company logo, the casual dress code is becoming a significant part of individual wardrobes. Promotional shirts, as we like to call them, are very popular at trade shows as well as with sales representatives in the field. This allows them to give a first impression of their company before handing out a business card. James Reineke, president and CEO of Wireless Enabled says, “Golf-style shirts add great value to the promotional arena for our company. Wireless Enabled is a new start-up business and our name gets prospective customers to ask what we do. Our sales force looks professional, yet casual logo’d shirts are a great branding opportunity for our company. It is equivalent to having a group of mobile billboards promoting our company at all times.” If you are interested in what B
