What are Black Hat SEO techniques?
Early SEO involved a wide array of tricks to artificially inflate a pages relevance to the search engines. Techniques were discovered that could be used to fool the search engines, for example, by hiding content that a human visitor to a Web site could not see, manipulating search results to attract visitors to just about any Web site no matter whether the content was relevant or not. Search philosophy and methodology has evolved rapidly in recent years, and the top search engines maintain their enormous market share by providing their users with the best possible search results. Manipulating search engines in a manner that misrepresents site content is poor business practice at best, wasting the time of your potential prospects with inappropriate content. At worst, it can be grounds for banning a particular domain from a search engine. Collectively, this kind of manipulation is known as black hat SEO. Black hat SEO techniques typically used by companies that do not expect to be around
