What are benchmarks/norms/percentiles and why does Denison use them?
A. The current Denison Leadership Development Survey (DLDS) normative database provides leaders with information about how they scored on the DLDS relative to over 8,650 leaders from a wide variety of industries, job functions, management levels and tenures. We have found the database to be very stable across years. Contact your Denison Client Manager for more information on Normative Data and Percentiles. The use of normative data is a key advantage to using the Denison surveys. The use of normative data is much more meaningful than the use of raw numbers, frequencies, means, or percentages. The benefits include: • Assessing favorability of scores – Using normative data enables you to determine the favorability of your organization’s scores by comparing them with an objective, external standard of performance, rather than reaching a subjective conclusion about the value of the mean compared to the survey scale. For example, when a mean score of 3.88 corresponds to the 95th percentile,
