What are bad website marketing techniques that should be avoided?
Any type of website spam will not be viewed favourably by search engines. Spaming techniques include optimising pages for words that are not related to your site, using invisible text, and keyword stacking (repeating the same word several times in a row). Using artificial link farms and web rings to boost your number of incoming links should also be avoided. Generally speaking, creating content on a web page that is of no actual use or interest to website visitors – content that has only been designed for search engines – should be avoided.
