What are b2b publishers doing well online, and can you cite some examples?
Mead: Most publishers now have a much better sense of what their served markets need in terms of content, frequency and delivery mechanisms. Print magazines continue to exist, despite many doomsayers’ dire predictions, and certain sectors still prefer print over online delivery. However, this is likely to change in the coming years, as digital delivery systems continue to improve (e.g., Apple’s iPad). Publishers with the best prospects for long-term viability are those that use a fully integrated media approach, with one or more Web sites at its core, to bind their communities to them as the source of marketing intelligence about the industries they serve. For example, CFO magazine, recently acquired by Seguin Partners, has accomplished this well. It developed cfo.com as its online centerpiece and uses it to promote other b2b products and services to its readers. The Web site provides CFOs with the information they need 24/7, while the magazine provides the platform for thought leaders
