What are AXNs plans now, after completing two years in India?
In the first year of operations, we were concentrating on distribution rights. In the second year, our focus was on market research, on what the viewers wanted. From last year, we began an annual viewers tracking survey. From that survey, we found that movies and serials were the most popular on AXN. So they continue to be our focus area.” Now, AXN’s focus is also on action adventure in sports and reality programming. Reality programming, which is based on real life adventure such as `Heart of Courage’, is a strong point of the channel. We want AXN to evolve as a brand, which our viewers can touch and feel. In that direction, we are also working on building an India-specific Website, with a lot of programming information, interactive elements and on-ground events. So, will your focus be on the channel or on the Website? On both. They’ll complement each other. In the two years that AXN has been in existence in India, what has been the total investment like? And how much revenues have y
