What are Autoresponders or List servers?
That’s a great question since almost everyone on the web comes into contact with them, but most people don’t know it. Autoresponders (AR) and list servers are the software that manage on-line subscriptions. When a form is filled-out on a website, and you receive a confirmation e-mail – that is an AR in action. In today’s online world, ARs are become even more important, as ecommerce focuses on building subscriber lists from visitors to websites. Why? Because those visitors that agree to ‘opt-in’ to a newsletter or ezine are more likely to eventually make a product purchase from that website. Most Autoresponders today also have built-in functions to automate the sending of newsletters, ezines, bulletins, and pre-defined series report emails. Before establishing an automated information capture system, you should be aware of your options. Here are three categories of Autoresponders: 1) You can contract with a service bureau for a monthly fee and they will receive subscriptions, manage yo
