What are Amadeus Waterways passenger demographics and psychographics?
The majority of our passengers are 50-plus, and many are retired. The nationality breakdown is approximately 50 percent Americans, 30 percent Australians, 15 percent Canadians and 5 percent from the rest of the globe. They’re all from English-speaking countries, but of different nationalities, which makes the passenger complement especially interesting. What tips can you give travel agents about how to sell Amadeus Waterways’ cruises? How would they go about qualifying an appropriate clientele for Amadeus? I would suggest that agents check their databases for clients who have taken ocean cruises and European land tours. Europe river cruisers are typically affluent, educated people interested in culture and have travel to Europe and many other countries. Clients are getting younger — free Internet access enables people in the work force to sail on a river cruise — and our onboard bicycles create the right active balance on the other side. Also, look to clients who have European roots.
