What are all the different types of advertising and what is the definition of advertising?
A few of the types of advertising are: image advertising, where the advertiser wants to convey the feel of the business – what they are about or what they believe in; institutional advertising relays the services, for example, but does not directly contain a call to action; Need/benefit advertising identifies a need the consumer may have and lets the consumer know the advertiser has the answer to that need – contains a direct call to action; sale advertising (or product) is a call to action based on product prices or discounts.
