What are aliases, and how can they benefit my real estate hotline usage?
An alias is a listing number that points to a regular listing. For example, you may setup listing 1000 in your real estate hotline and advertise your hotline and listing 1000 on a home’s yard sign. If you advertise that listing in a local newspaper, you could create an alias listing (1001, for example) that is an alias for listing 1000 and advertise listing 1001 in the newspaper. When newspaper subscribers call your real estate hotline, they will dial listing 1001, but they will hear the recording you made for listing 1000. In your account portal, you will see that call as a call for listing 1001, so you can identify how the newspaper advertisement helped sell that home. You can create as many aliases per listing as you would like. Other locations alias listings will be helpful are magazines, flyers, and information sheets. By tracking your advertising effectiveness, you can maximize your sales while controlling your advertising budget.
