What are Adwords?
The other huge part of search engine marketing is “pay per click” (PPC). The most important system of this type of advertising is Google Adwords, which incidentally, is the greatest source of funding for this search engine. By means of the small adverts which Google places above or to the side of the search engine results, hits are achieved. The client pays per click made, i.e. per visit that this medium has produced. The most important factors in this system are the CPC (cost per click) and the conversion rate between the total number of visits by this means and the number of visitors who carried out your target action (purchase of a product, information request, etc..). You can get more information on this subject in this article about Google Adwords.
